Creative behaviour doesn't always produce a creative or innovative outcome. We can define creative outcomes as ideas or solutions judged to be novel and useful by relevant stakeholders.
Novelty itself doesn't generate a creative outcome if it isn't useful. Thus, 'off-the-wall' solutions are creative only if they help solve the problem.
Ideas are useless unless they are used.
Creative ideas don't implement themselves; translating them into creative outcomes is a social process.
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