Utilitarianism - Decisions are made solely on the basis of their outcomes, ideally to provide the greatest good for the greatest number. This view dominates business decision making.
Rights - Protecting the basic rights of individuals, such as the right to privacy, free speech or due process. This criterion protects whistle-blowers when they reveal an organisation's unethical practices to the press or government agencies, using their right to free speech.
Justice - an equitable distribution of benefits and costs.
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