Most people respond to a complex problem by reducing it to a level at which they can readily understand it. Many problems don't have an optimal solution because they are too complicated to be broken down into the parameters of the rational decision-making model.
-So people satisfice, that is, they seek solutions that are satisfactory and sufficient.
-Because the human mind can't formulate and solve complex problems with full rationality, people operate within the confines of bounded rationality.
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